(I) Task Two/AS2: Market Research

Market Research

Apple's iPhone was introduced at MacWorld in January 2007 and officially went on sale on June 29, 2007. An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released), a camera phone, can send texts and receive visual voicemail, a portable media player, and an Internet client with email and web browsing capabilities, and both Wi-Fi and 3G connectivity. The user interface is built around the device’s multi-touch screen, including a virtual keyboard rather than a physical one. Third-party as well as Apple application software is available from the App Store, which launched in mid-2008 and now has over 425,000 “apps” approved by Apple. These apps have diverse functionalities, including games, reference, GPS navigation, social networking, security and advertising for television shows, films, and celebrities.The seven generation of iPhone are:
iPhone (Original iPhone or iPhone 2G)
Samsung Galaxy S
Samsung Galaxy S5

iPhone 3G
iPhone 5GS
iPhone 4
iPhone 4S
iPhone 5
iPhone 5C
iPhone 5S

Android's best-selling series returns for 2014, with Samsung offering a strangely muted and not entirely thrilling update to the Galaxy S range. The Galaxy S5 is a little more angular than the curved Galaxy S4, with Samsung still sticking with the physical Home button and once again eschewing a move to software buttons. While it's not hugely thrilling to look at, the insides of the S5 are more than capable, with a top-of-the-line Snapdragon 801 processor running the show and backed by 2GB of RAM.The Galaxy S range has had great cameras since the Galaxy SII blew everyone away with its colour reproduction and speed, and Samsung's continuing to lead here with a 16-megapixel sensor in the Galaxy S5. Plus, as we're seeing many other phone makers introduce, the S5's camera lets you adjust shot focus after you've taken a photo, if you fancy entering the required mode. And it's waterproof now, too. Samsung GALAXY S series refers to the high-end flagship Android smartphones in the Samsung GALAXY series and includes Super Smart devices of the GALAXY series and manufactured by Samsung Electronics. There ive generation of Samsung Galaxy are:

Samsung Galaxy S II
Samsung Galaxy III
Samsung Galaxy S4
Samsung Galaxy S5

Motorola: Motorola Moto G and Moto X are another one of the touchscreen based phones in the world that is popular with the people of the world as well. It has only made two series of this phone within last months of 2013 with new addition of touchless activity. New phones from Motorola Mobility have been in everyone's hands since 2003 and everyone had a phone from Motorola years ago. With a Motorola, everyone have been buying Motorola phones since it first came out in 1999 within the stores by just having the phone as pay as you go or contract.

Moto G
Moto X

Nokia: Nokia Lumia is another one of the touchscreen based phones in the world that is popular with people of the wold as well. It has only made two series of this phone within the last four years with new addition of touchscreen and touchless activity. New phones from Nokia have been in everyone's hands since 2000 and everyone had a phone from Nokia years ago. With a Nokia, everyone have been buying Nokia phones since it first came out years ago within the stores by just having the phone as pay as you go or contract.

Sony: Sony Xperia M2 is another one of the touchscreen based phones in the world that is popular with people of the world a well. It has only made a couple of series of Xperia phones within the last months of two years. These phones have come with this amazing waterproof case to protect from any liquid. New phones from have been in everyone's hands since the last 8 years in this world. With Sony, everyone have been buying Sony phones since early 2001 within the stores world. Also fishing for buyers at the budget end of the spectrum is the Xperia M2, which is a smaller, less powerful and not quite so attractive take on Sony's smartphone designs. The M2 features a 4.8-inch screen that outputs at the qHD resolution of 960 x 540, with its Snapdragon 400 chipset backed up by 1GB of RAM. With 4G support, an eight-megapixel camera, dedicated shutter button and respectably low RRP of £180, it'll tick a whole lot of boxes with people after solid features at a decent price.

(IV) Task Four/AS1: Regulation

Regulation

Regulation is the control or guidance of mass media by government and other bodies of governing. The regulation proceeds law, rules or procedures with various goals, for example intervention to protect a stated "public interest" or encouraging competition within the viewers and bring in effective media market or establish common technical standards. Which why ASA is governing over newspapers advertising, internet advertising or other forms of advertising that would catch our attention.

ASA have many concern over advertising from Harm and Offence to Racism which is the main concern of everyone who watches the adverts might find some of them sad, funny or interesting others is offence to other or racist to the main people. ASA decides which adverts is honest, legal and interesting towards the viewers before it gets sent out into the world.

The Dark Side of Sweetness adverts shows that there two side to chocolate and how it has changed everyone lives but nearly everyone doesn't know how chocolate was discovered, created by Earth or Machine. The Adverts shows children doing their normal childhood game with set of tea or cooking material but they have created a evil side of their game playing.

One of the adverts shows a young girl using the PlayDough grinder to grind a baby chick into meat for her cooking which was kind of disturbing towards the viewers as this advert is only advertising the brand Chocolate towards the viewers with the wrong type of advertising towards the chocolate.






Another Advert shows two sisters playing tea party when the eldest sites goes off and pours poison into her little sister tea which hopefully is trying to kill and yet again this advert is based on the same Chocolate brand which not good towards it younger viewers and adults who will find not good towards their children.









Another Adverts shows a different meaning toward the advert that they were meant to show us the rightful adverts towards the viewers. Thousands of Adverts are showing the wrong meaning of the adverts towards the viewers which is not the smart way to do. Other adverts have the right meaning but towards the wrong advert for the wrong advert will cause a lot of disagreement towards the adverts and their purpose of advertising.

That Task IV completed.