Evaluation

Evaluation

In our Advert making, we had some kind of trouble coming up with an idea that we can use for out advert until we were inspired by the iPhone adverts and decides to make a different iPhone advert for what teenagers would do if they had an iPhone and what would they use it for.

We came up with a storyboard on how we should set this advert out and we came up with a difficult way to come up with an idea. So we decided to have an scene with a person dancing to the music, taking picture, going on the map to find his direction, using the flashlight to light up a dark room and using the phone to do what it does best, using the internet.

We decides to have three actors to do this advert and two people to film and direct the advert so that we can make it perfect for the viewers. So our main goal was to actract younger viewers who are interested in the iPhone and want to see what is in store for the new phones for them to get and have as their own. We heard that some of the people around London and other part of the world in the major cities all love the iPhone and appear at every convention that they have. The selling point for this advert is the abilities to use phone in any different ways which can be interested by the viewers when they want to check the bus time or use it interent for fun, reserach and games even downloading music.

After we shoot the advert, we held a focus group to show our advertisement towards our target viewers. We got feedbacks from the target audience by asking them a question about the advert and the product. We asked them question which is "Do you like the advert and why?". We asked them if they like the advert and it plot about the product or not and we asked why but their reason was understandble enough to answer. We also asked them if the advert is effective enough for them and if anyone is interested in the advert. Finally, we asked them if we need any improvement in our advert they say so before we finish. Most them didn't answer as we made the advert suitable enough for the people to understand what the advert is all about.

What we found is that our advert share the same similarities towards the orginal iphone as it held all the other features that they have but produce the advert differently to show the features of the iPhone over and over again. Our advert included the map finding, torch light and music playing amogst friends which didn't match up to the attention that we had for our focus group.

The improvement that we could have done is to more active towards the perform and get a better volume on our voices for we couldn't be heard and maybe compare the work to the other prodcut to have like a little competition against each product. However, our location can be in different places where if will be use in the public places like the bus stop or the streets near the shopping centre or supermarket.

To conclude this we think that we have n't reach our aim in advertising task but we have began to agree to show what else the iPhone can do with the other features that have not been used in any of the iPhone adverts. Lately, we have been happy that people like our adverts and it was that bad mayebe it was because we add in the music towards the adverts to make more entertaining.

(V) Task Five/AS1: Results

The Results

The Results are in as I created a survey and asked people to answer them for me as I have created a survey with questions about the Phones from my survey.

This Question is what the people will answer because of their age if they are 16, 17, or 18 years of age and only five people answered the question and only three are sixteen, two are seventeen and none are eighteen.

Another questions is that anyone who currently has an iPhone andante result shows that 2 has got an iPhone and three hasn't got iPhone.

Here in this question, I asked anyone who has phone and and I ask them what they do with their phone. Five chose Music, Four chose Calling, Four chose Texting, Four chose Internet, Two chose For Work, One chose For School, Two chose for Taking Pictures, Three chose Entertainment and Three chose Gaming.

I asked people this question how often they use their phone and only five chose Every Day for this is the life of a teenager. A phone is every teenagers social life and their friend.

This question is asking them which phone or company do they like and why. Three people chose Samsung and Two chose iPhone.

I asked this question about if they were working within a phone company what would they create and why. Two chose Samsung and Three chose iPhone.

This question is asking the viewers what they think about the iPhone adverts that comes and goes on our TV or computers even our phone. Four answered while one skipped. The four think that the latest adverts are just showing the same thing but with different features.

I asked them this question because sometime ponies will thing that will gets us annoyed with it and only two answers have been used. One chose "Dropping your phone and it cracks even when protected by a case" while four chose "When your battery mysteriously decides to go from 20% to 0 and shut off, all in five seconds".

I asked this question which is their favourite phone from different companies. Two people chose iPhone, Six people chose Samsung, One chose Moto X, one chose Nokia Lumia and One chose Sony Xperia.

This final question is about why people buy these phones and why.

That Task V completed.

(I, II, III) Assignment 3 Task One, Two and Three: Final Advert

iPhone Advert TK

I