Saturday, 16 November 2013

(II) Task Two/AS1: Styles of Television Advertisement

Television Advertisements have always been a worldwide sensation for it new ways to promote products or new series and films that are waiting to be in the hands of it fellow viewers or customers. The adverts can come in seven stages that will be suitable for the viewers and convince them into going to get them to achieve their goals into introducing them to products or series/films.

These seven stages are:

Humor: Adverts that makes the viewers laugh and burst into tears as they see the type of adverts that they have seen. Like this adverts for example, based in a monastery where they advertise the worldwide famous brand Pepsi as an ancient ritual for a small boy who trained for years before his complete training, he has to get the ancient mark on his forehead by colliding it with a Pepsi can lid.


Parody: Adverts that takes the mick out of other series/films to promote products towards the viewers and making them laugh as they watch it. This Tango adverts shows the similarity as the Sony Bravia "Balls" Adverts but with fruits that all roll down the hills creating a chaotic mess as their reach their destination.



Shock: Adverts that brings shock to the viewers that are watching these adverts and make them commit to the advertisement details. This adverts brings shock that the woman without a clean teeth all the thing that matter to you are fine, like her friends will be giving her a good review towards her looks, her other friend will bring her dog home safely and her boyfriend will be with her always. However, when her teeth are all whiten, her friends will tell her what she looks in the mirror, her other friend will lose her dog and her boyfriend will leave her for her "brother"



Surrealism: Adverts that looks real but the details in the adverts doesn't happen that much in real life. Like this video for example, the cactus kid's girlfriend is pregnant with a halfling (half human and half cactus) and she is now in labor  However, The cops are still after the cactus kid for a unknown crime but he still hide and gets away from them.


Intertexuality: The idea of the adverts are that any text have been influenced and shaped by text that have come before it (anything read or seen on movies). Therefore no films have exist on it own but borrowed from other films, movies and t.v. series. Like this example, the famous wild western programme, Dallas have been reprogrammed by the fingers company have they make the characters of Dallas into chocolate fingers.


Repetition: Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where consumers become so tired of an ad that they tune out or actively avoid the product. Therefore, to be effective, repetition must occur in the right proportion, as too much repetition may be counter-productive as an advertising strategy. Like this adverts, the long term mysterious brown m&m have finally revealed herself as Mrs. Brown who has tricked Red with a chocolate lover as he is leaving the party to be with her but instead of a sweet night together, it has become a midnight snack night. (She is going to eat him).


Famous Faces: Adverts with Celebrities bring and appeals more people as they see their famous idol talking about products that will bring more customers and more customers to buy the products just as their idols are advertising it. Like my two favorite actors are Jonathan Rhys Meyers and Henry Cavill from The Tudors as Jonathan advertising for Hugo Boss perfume in 2006 and Henry advertising for Dunhill Black Fragrance. As they advertise the perfumes, I immediately went to ask mother to buy them for me and at that time I was nine to eleven years old and I was kind of spoilt when it comes to my idol advertising their new product with other product entrepreneurs like Hugo or Dunhill Black.


And that is all from me as I shown you my favorite adverts that I have watched and liked the best of all the new million adverts that I have seen on my T.V screen. With these adverts, I have chose them to be my favorite and maybe you guys can be choose your favorite adverts and then talk about what kind of styles they are and what they do. Whatever advert you see and like, just remember what kind of style they are and what they are based on.

That Task II COMPLETED.

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